About the project

NiyoFest is an event in Birmingham, United Kingdom. Britain’s biggest female-led innovation festival. This groundbreaking event celebrates and empowers women leading technological innovation. Niyo Fest is more than a festival; it’s a movement showcasing women’s contributions and potential to shape the future.

How we approach?

Our journey with NiyoFest began with a series of in-depth meetings with the organizers to understand the event’s core mission, vision, and goals. These conversations allowed us to conceptualize and design a storyboard that aligned with the festival’s message of empowerment and innovation.

Once the storyboard was developed, we worked closely with the organizers to refine and finalize the creative direction. With everything approved, we moved into production, filming vibrant event promotions and engaging interviews with keynote speakers. Each step was carefully executed to ensure the final videos captured the energy, purpose, and inspiration behind NiyoFest.

The impact

The video advert for NiyoFest played a pivotal role in generating buzz and excitement ahead of the event, while the keynote speaker interviews provided attendees and online viewers with deeper insights into the stories and expertise of the remarkable women leading the festival. Our work helped amplify NiyoFest’s message, showcasing it as the beacon for female innovation and leadership in the tech industry.

Why it matters

Partnering with NiyoFest reflects Smiedia’s commitment to supporting groundbreaking initiatives that empower underrepresented voices. We’re proud to have contributed to a project that inspires change and highlights the trailblazers shaping the future of innovation.

Final result